I love this more for the technology than the actual ad, but lets see what you think.
This campaign is for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection products!?
Maybe there is a cleaver line that connects sunshine, energy, protection and mobile phones… but I can’t see what it actually says on the ad.
Or maybe it is what it is, a cool gadget that gets people talking. Either way, what an interesting and exciting new way to print. Can’t wait to see what they do with it next.