give-a-toy store window installation

I was recently asked in an interview where I thought digital advertising was going to be in 5 years time. Honestly, if I knew the answer to that I would be a very rich girl, but i can tell you one thing, it’s simple engaging installations, like this that make me very excited to find out.

This has to be one of the most fantastic charity experiences I have ever seen!!! Thanks digital buzz.

Simply a great innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here.

The interactive store windows provide a view into a rich, 3D Christmas scene, complete with toys, trains, snow and just about everything else you’d expect from a Toy Store. Only, this is a “Give-A-Toy” store and each toy has a QR code on it, that, when scanned from inside the eBay app, allows you to instantly donate that toy (or at least the value of it) on the spot, with the window lighting up and rewarding you for the donation.

Brilliant!

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