Saw this on Digital buzz and thought it looked interesting.
Starbucks are releasing a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas characters that appear randomly on the red cups.
The new app also happens to showcase special offers and provides an eGifting facility. While this might not be ground breaking AR, it will bring a huge mainstream following, so I’m really looking forward to seeing how many people download the app and trigger the AR experiences…
I do wonder how thought through this idea is though. AR on a take away cup that usually comes with a hot cup sleeve, there for covering up any printing on the cup. Maybe they should do the art work on the sleeve? I guess only time will tell.