Parrot Carrot

This one is for all the app-savy mums and dads out there.

This week it’s about Augmented Reality. Not only is this quirky book and its’ illustration beautiful but Parrot Carrot Safari has added a very cool digital extension, in the form of an Augmented Reality iPhone app. It lets kids interact and extend book’s content.

The physical book tells the story of a bunch of interesting animals that rhyme, enhancing that, the Parrot Carrot Safari app lets kids find those animals through the binoculars of the Augmented Reality iPhone App, where they can run around the house on safari trying to catch and release all the virtual animals from the book.

I love the extension, it’s a great way for authors to create an enhanced experience. I think we’ll see it filtering more and more into all sorts kids books over the next few years, and I can imagine augmented reality pop-up books taking off!

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