This is a great idea from Voskhod, Yekaterinburg in Russia.
With the utility rates for heating and energy growing. Loosing warmth because of windows that are unadjusted to cold Russian winters means people waste money.
REHAU decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard.
There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free.
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