A cleaver idea from the agency Kolle Rebbe.
They were asked to develop packaging for a trio of selected parmesan cheeses. The 3 different types of parmesan cheese needed to be easily handled at meals and also lists portioning suggestions as a bonus. With a built-in grating function, so you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal.
The design resulted in the cheeses shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.
The limited first edition of 500 was sold out 2 weeks after the launch, and you can see why.