where do i buy this?

A cleaver idea from the agency Kolle Rebbe.

They were asked to develop packaging for a trio of selected parmesan cheeses. The 3 different types of parmesan cheese needed to be easily  handled at meals and also lists portioning suggestions as a bonus. With a built-in grating function, so you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal.

The design resulted in the cheeses shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.

The limited first edition of 500 was sold out 2 weeks after the launch, and you can see why.

Gallery | This entry was posted in experiential. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s