idea + execution = brilliant

Not so much in this case. I like the simple thinking behind this idea but the execution could be a little slicker.

At first glance, the crack looks likes a spider on the windshield. Instantly the message is lost on me.

On closer inspection though it turns out to be a mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.

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