Not sure what it is, but I really like these ads. Its like the female version to lynx and they have got the humor spot on. Its not a wonder it won the coveted Grand Prix in the film category at the Cannes Lions International Advertising Festival last Saturday.
The ad was selected from 3,191 entries in the film category. The 30-second ad was a hit during this year’s Super Bowl and has been viewed more than 11 million times on YouTube (there’s even a 20-minute “making of” film about it on the video site) – seems that “sex” also sells to the female of the species.