virtual fashion shoot

Here is a nice piece of digital/social/real world convergence for laundry brand Ariel.

Setup in Stockholm Central Station, Sweden, the glass installation houses a robot arm designed to shoot liquids at white clothing. What I really like is that the robot is controlled via a Facebook app and seen through a live streaming cam. The idea is, you take control of the robot and try to hit a moving target. If you do, you win, and the guys at Ariel will wash that piece of clothing and send it to you!

I just wish the items of clothing were real sort after designer pieces.

Advertisements
Gallery | This entry was posted in digital, experiential, social media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s