not so beautiful but brilliant

Brilliant collaboration with artist Oliver Paaß and Advertising Agency Jung von Matt for the German horror TV channel No.1 “13th STREET”.

To advertise German television’s horror channel 13th Street, Jung von Matt/Elbe, Germany developed an ambient media campaign that would bring the horror show to bowling alley patrons in a way no one expected. With famous spraygun artist Oliver Paass, the agency designed a variety of bowling balls painted to look like cut-off heads. In addition, a number of black balls with the message “13th Street – Scream your head off!” were added to the mix (painted in German of course). The special bowling balls replaced standard balls in a number of German bowling alleys. You can see what happened in the video below.

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