I love this campaign. Talk about a perfectly placed bit of temptation!
This very simple idea places vodka-flavoured temptation in the traveling consumer’s way. It’s a very clever way of getting across the brand personality and getting the brand in front of people just before they go through duty free.
The use of the luggage belt is more clever than you might initially think. First, it’s a place the consumers are forced to wait, making any distraction a welcome one
Second, it plays on the fact that–even if you’d never act on it–you’ve probably thought about how easy it would be to nab an interesting looking item from the belt and walk off.
I can see why it made Mashable‘s 10 Excellent Examples of Guerrilla Marketing Campaigns. See the other nine here.