I love the graphics and the thought of these baby animals disappearing off add shells and wondering the streets of Amsterdam. The Dutch agency Dawn created a campaign launched in spring for Artis, the Zoo of Amsterdam, to announce a baby-boom among the animals. The agency was inspired by the farm-animals-car-window-stickers from the 70s-80s. Since the stickers can be removed and reused elsewhere, it is the first outdoor campaign that can physically go viral. What a great idea. I am just not sure what it all has to do with Zoos and baby-booms?

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