this summer

“Do you feel that your plans for this summer lack a little gravitas? If so, why not get our professional voiceover artist to give them that iconic summer blockbuster sound?” This is the latest campaign for Orange, which invites people to Tweet their summer plans (before June 17) using the hashtag #thissummer, and a professional voiceover man will announce them, blockbuster movie style.

I like the interaction, humour and simplicity of this idea

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